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Marketing communication objectives are long-term goals where marketing campaigns are intended to drive up the value of your brand over time. In contrast to sales promotions, which are short-term inducements to buy, communication goals succeed when you persuade customers through.

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Chapter Six Objectives. Understand the process of marcom objective setting and the requirements for good objectives. Describe the hierarchy-of-effects model.

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Marketing communication is how you stay in touch with and convey important information about your company to your customers. The content and design of these pieces of communication must meet the objectives of educating, encouraging action or building brand awareness.

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Found in both the marcomm plan and creative strategy statements, marketing communication objectives are determined by problems the target.

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The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate, (b) to compete.

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Marketing communication (MarCom) is all the messages & media you deploy to communicate Marketing communication has two objectives.

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Marcom objectives. word (8 pages) essay in Business. 5/12/16 Business Reference this. Disclaimer: This work has been submitted by a student. This is not.